simple simon says
when it comes to selecting colours for your brand identity, keep with 1, or at most 2, the same goes for graphic elements. you'll lose the effect when you go on reverse (b&w). The more colours you add, the more your print and production costs will go up. if you want colour, keep the rainbows in your primary and secondary colours palettes and save metallic 5c for special occasions unless you have the ching ching for the bling bling. I think sometimes we react too quickly and look at stop-gap measures. Keep it simple stupid and don't improvise for the sake of differientiation.
